Ecommerce Checkout Optimisation
Find the friction between adding to basket and paying
Checkout optimisation examines why a shopper who appears interested may fail to complete an order. For a Johannesburg store, the issue may involve unexpected delivery costs, unclear payment choices, technical errors or a difficult mobile form. We review the journey before recommending changes.
What to include in the scope
The assessment follows representative baskets across devices and delivery locations. We check price clarity, delivery information, required fields, error messages and the handoff to the payment provider. Where trustworthy analytics exist, funnel data can identify where to investigate; a drop-off alone does not explain the reason.
Practical decisions before starting
Recommended changes are prioritised by evidence and platform capability. We verify that discounts, tax presentation and shipping rules still behave correctly after a change. Some payment steps belong to an external provider and cannot be redesigned within the shop. Useful results depend on the offer and traffic quality as well as the checkout itself.
Common questions
Can you guarantee a higher conversion rate?
No. We can identify friction, implement agreed improvements and compare results under meaningful conditions.
Do you need to place real paid orders?
Suitable test modes are preferred where available. Any live transaction would need a separately agreed approach.