Corporate Identity Design Johannesburg
Give your team consistent visual rules
Corporate identity design connects a logo with a repeatable system for documents, website content and marketing. We help Johannesburg businesses make visual decisions consistent across the material customers encounter, with practical guidance for the people producing it.
What to include in the scope
Discovery considers the audience, business structure, existing assets and common applications. A defined scope can include logo versions, colours, typography, stationery and layout principles. The required templates and editable formats should be agreed before artwork begins so the handover supports the team's actual workflow.
Practical decisions before starting
Guidelines explain how to use the identity, including spacing, colour combinations and basic typography. Supplier requirements matter for print and signage, while digital assets need suitable sizes and formats. New applications outside the initial deliverable list can be developed later. Consistency depends on using the guidance as well as creating it.
Common questions
Is a corporate identity just a logo?
No. It includes the supporting rules and selected applications needed for consistent business communication.
Can you retain our current colours?
Yes, where they remain suitable. Existing brand elements can inform the new system rather than being replaced automatically.