Ecommerce SEO Johannesburg
Help customers discover the right categories and products
Ecommerce SEO improves the discovery and usefulness of a shop's commercial pages. A Johannesburg retailer needs category and product pages that match customer questions, supported by technical controls that limit duplication and empty search results.
What to include in the scope
We review category structure, product titles, descriptions, internal links and the treatment of filters or variants. Indexing checks include canonical tags, sitemap coverage and the availability of important pages. Product facts should help shoppers make a choice, while delivery, returns and contact information should be accessible before checkout.
Practical decisions before starting
The plan prioritises existing pages with a clear commercial purpose before adding supporting buying guides. We agree how to handle temporarily unavailable and discontinued products rather than applying one redirect rule to everything. Performance is assessed through relevant organic visits and sales evidence where measurement is reliable, with catalogue size and platform limitations reflected in the scope.
Common questions
Should all filter pages be indexed?
No. Useful landing pages should be distinguished from duplicate or low-value filter combinations.
What happens when a product is discontinued?
The right approach depends on whether a suitable replacement exists and whether the old page still provides useful information.