Google Ads Audit Johannesburg
Understand the account before rebuilding it
A Google Ads audit is useful when spending continues but the reasons for performance are unclear. We assess an existing Johannesburg business account against the current offer and sales process, looking for practical corrections supported by evidence.
What to include in the scope
The review can include conversion actions, search terms, location settings, match types, negative keywords, ad assets and landing pages. We check whether duplicated or weak conversion signals may be misleading the bidding system. Historical changes, seasonal demand and limited data need to be considered before a campaign is labelled successful or unsuccessful.
Practical decisions before starting
Findings are prioritised around business impact. A measurement error may need fixing before a bidding change, while a confusing landing page can restrict an otherwise relevant campaign. The audit should explain what to change, what to investigate further and which assumptions need testing. Implementation is agreed separately rather than making broad changes during an initial review.
Common questions
Do you need administrator access?
Read access can support an initial audit. Implementation requires the appropriate permissions for the agreed work.
Will an audit pause my adverts?
No pause is required simply to review an account. Campaign changes should follow the implementation scope.