Website Brief Checklist
Give your designer the decisions needed to quote properly
A good website brief describes the business problem before describing colours or animation. Johannesburg businesses can use a clear brief to compare quotations and reduce misunderstandings about content, features and responsibilities. It does not need to be a long technical document.
What to include in the scope
Start with the audience, main services and the actions visitors should take. List the required pages, any payment or booking functions and the material already available. Include the current website address, brand assets and examples with an explanation of what you find useful. State who will approve the work and any genuine deadline.
Practical decisions before starting
The brief should also cover domain ownership, hosting, existing email services, tracking and handover needs. If you are unsure about a feature, describe the customer task rather than specifying a tool. A realistic first phase can establish essential functions while leaving optional ideas for a later scope.
Common questions
Do I need to know the platform already?
No. Describe the work the website must do; the platform can be chosen against those requirements.
Should the brief include a budget?
An available range helps prioritise scope, provided the quotation clearly explains what is included and what is deferred.