Google Ads Management Johannesburg
Build paid search around suitable enquiries
Google Ads management should connect spending with the enquiries your business can serve. We help Johannesburg businesses define their offer, service areas and conversion goals before arranging campaigns. Relevant-looking clicks alone do not demonstrate that the account is producing useful demand.
What to include in the scope
The setup covers account access, campaign structure, keywords, location settings, ad messages and landing pages. We review conversion tracking before relying on automated optimisation. Enquiry definitions should distinguish a completed form, a call interaction and a messaging click so the report does not treat every action as an equally valuable lead.
Practical decisions before starting
Ongoing reviews consider search terms, exclusions, budget allocation and feedback from your sales process. We agree how the business will report unsuitable enquiries and successful outcomes. Advertising spend and management fees should be transparent, with account ownership documented. Targets can guide a test, but costs and lead volumes cannot be guaranteed in advance.
Common questions
Will I retain access to the account?
Access and ownership should be agreed from the start so your business can see campaigns and spend.
Is the advertising budget included?
The proposal should distinguish the platform's media spend from setup and management work.